The Proof

Michigan League of Conservation Voters (MLCV) enlisted the help of Upland to develop a comprehensive branding and strategic plan, re-positioning MLCV as the primary political voice for protecting Michigan’s land, air, and water, including becoming an overtly non-partisan organization.

With industry-leading capabilities in engineering, design, prototyping, and testing, Roush engaged Upland to outline and define a Future Demand Map and Future Scenarios in the mobility landscape. Using foresight and DisruptorID, we delivered a vision of the future state that informed the most promising opportunity spaces and a compelling innovation strategy.

Prospering from a strong reputation and rich, 110+ year history, Nielsen-Massey enlisted Upland to lead foundational work to define the brand and product portfolio strategies while identifying the most promising path to strategic, sustainable future growth.

Primed for rapid growth in the US market, Haribo enlisted Upland to conduct DisruptorID and an expansive, Quantitative exploration of the snacking landscape, including a full Market Segmentation, to develop marketing growth strategy, an innovation roadmap, and sequenced product pipeline.

With a mission to move from R&D-led innovation to consumer-centric new products, 4moms engaged Upland to deliver a foresight-grounded Juvenile Durable roadmap and long-term pipeline steeped in consumer insights, designed to better the lives of parents.

Facing competitive entrants encroaching on their market position, Theo enlisted Upland to generate a blueprint for growth, including new product development that would expand the brand portfolio into various new categories over the next 1-3+ years.