Case Study
Prospering from a strong reputation and rich, 110+ year history, Nielsen-Massey enlisted Upland to lead foundational work to define the brand and product portfolio strategies while identifying the most promising path to strategic, sustainable future growth.
Primed for rapid growth in the US market, Haribo enlisted Upland to conduct DisruptorID and an expansive, Quantitative exploration of the snacking landscape, including a full Market Segmentation, to develop marketing growth strategy, an innovation roadmap, and sequenced product pipeline.
Facing competitive entrants encroaching on their market position, Theo enlisted Upland to generate a blueprint for growth, including new product development that would expand the brand portfolio into various new categories over the next 1-3+ years.
Concerned about the core disruptors in your ecosystem and the impact they might have? Eager to build the best path to sustainable, impactful growth? Connect with us to Go Upland.
