The Team

We are all-in partners on your journey upland.

We are strategists, creatives, researchers, and, ultimately, partners that help clients achieve growth. Our deep client side experience is infused in the way we listen, the way we iterate, and the way we are decidedly committed to your success.



Founded in 2015, Upland (formerly Great Lakes GrowthWorks) was formed to help clients better understand future demand, leverage disruption, and capitalize on emerging opportunities. Recognizing the need for clients to quickly achieve more sustainable growth, new approaches were developed to deliver strategies and innovation designed for the rapidly changing landscape. Also grounding the formation of the firm was the belief that thriving organizations stand a better chance of giving back and driving social impact, a core tenet of the firm that remains today.

Where We're Going

Where We’re Going

Today, Upland is a group of experienced consultants with the robust expertise, client side experience, and creative mindset needed to help deliver transformational growth for our clients. With a unique approach that helps identify disruption and envision what the future might look like, we are able to create successful strategies, innovations, and other initiatives that reflect where the market and consumers are headed. Ultimately, Upland will continue to bring leading-edge thinking and tools to help clients solve big, emerging growth challenges. And we are more inspired than ever by a fundamental belief that helping businesses thrive enables them to “do good” and make a difference in the world.

Join The Team

Want to be Part of Something Special? Go Upland.

In addition to a collaborative, caring, creative, dedicated, fearless, and optimistic culture, Upland offers a top-notch benefits package that rivals larger organizations.


Healthcare, Dental, and Vision


401k With Company Match

Paid Time Off

Generous Paid Time Off

Flexible Work Space

Flexible Work Location

Join Our Team

Career Opportunities at Upland

If you are naturally curious, motivated, love to solve a good challenge, and looking to be part of something special, we want to hear from you! Check here for specific opportunities at Upland or submit a general interest letter and resume to:

There are currently no open positions.