Jacqueline Holliday

Principal + Growth Strategy Lead

Jacqueline is adept at helping clients to unlock growth and possibility amidst the backdrop of a fast-paced business environment where there is rarely a single right answer. Using a systematic approach, she works with clients to drive the business and grow brands in a practical way given her past client-side experience.

Both professionally and personally Jackie’s determination fuels everything she does. Whether she is helping clients, running a marathon (or two!) or hiking around the globe, she is purposeful with her time and energy and her tenacity benefits all around her. Jackie is always up for a challenge and approaches every project as an opportunity to succeed

Area of Expertise

  • Brand Strategy
  • Portfolio Management
  • M&A Integration
  • Innovation Strategy

Past Experience

  • Roush Enterprises
  • SC Johnson

Education

  • MBA - Kenan-Flagler Business School, University of North Carolina
  • BS - The Dyson School, Cornell University
Jacqueline Holliday Map
"The business strategies and consumer marketing approaches that worked yesterday are not the things that will not work tomorrow.  I am inspired by the challenge of identifying what will the future look like and how to build plans that capitalize on the disruption we see.”
"The business strategies and consumer marketing approaches that worked yesterday are not the things that will not work tomorrow.  I am inspired by the challenge of identifying what will the future look like and how to build plans that capitalize on the disruption we see.”
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why