Stacey Castor

Stacey Castor

Principal + Co-Creation Lead

Stacey has extensive innovation experience that spans all stages of the process from understanding macro cultural shifts and uncovering nuances in consumer needs to leading large-scale ideation sessions and crafting breakthrough product and service ideas and positioning. She believes innovation requires diligently balancing strategic thinking and creativity. Her style is collaborative, purposefully harnessing the talents, expertise and enthusiasm of client teams throughout the journey.

Stacey’s sense of adventure, curiosity and love of beauty manifests in her passion for the outdoors (hiking, kayaking), the arts (especially live music, film and art) and travel (the more exotic the better). She is passionate about raising awareness for and helping marginalized and underserved communities like the homeless, at-risk teens, adults who have been incarcerated, and abandoned/abused animals.

Area of Expertise

  • Foresight
  • Innovation Strategy
  • Ideation & Co-Creation
  • Consumer Insight

Past Experience

  • C-Space
  • Colgate-Palmolive
  • Masterfoods

Education

  • MBA - Kellogg School of Management
  • JD - Boston University
  • BA - The University of Massachusetts, Amherst
Stacey Castor Location Map
"I am passionate about 'digging deep' on every project and uncovering the cultural shifts, changes in consumer behavior and aspirations, and market and technological advances that will impact our client’s business and then leveraging that vision of the future to develop breakthrough brand strategies and new product and service innovations."
Stacey Castor
"I am passionate about 'digging deep' on every project and uncovering the cultural shifts, changes in consumer behavior and aspirations, and market and technological advances that will impact our client’s business and then leveraging that vision of the future to develop breakthrough brand strategies and new product and service innovations."
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why