Evan Millman

Principal

Evan Millman is a student of the consumer psyche, ever curious and analytical about our changing world. He is unafraid to challenge how work gets done, tailoring his approach in pursuit of “eureka” insights that can propel brands into new territories.

Prior to leading innovation projects at Upland, Evan was a brand strategist for ten years, launching and optimizing brands, products, and experiences for industry leaders (e.g., Mayo Clinic, Coca-Cola, PepsiCo, Sony, BCBS), as well as for challenger brands and startups.

Beyond work, Evan is a father, husband, drone photographer, and lover of all things dystopian movies and novels. Currently residing in Logan Square, Chicago, he’s on a mission to chart the city’s best hidden eateries and local haunts.

Area of Expertise

  • Insights
  • Marketing
  • Brand Strategy

Past Experience

  • Prophet

Education

  • BBA – University of Michigan
“The world is a lot more predictable than we think when we have the time, space, and fearlessness to explore it head on. While we can’t see into the future, we can predict the 3 to 5 most likely futures with confidence. By arming brands with this information, the chances of success skyrocket.”
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“The world is a lot more predictable than we think when we have the time, space, and fearlessness to explore it head on. While we can’t see into the future, we can predict the 3 to 5 most likely futures with confidence. By arming brands with this information, the chances of success skyrocket.”
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The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why