Browse The Proof
Otterbox Proof

Otter Products

Charged with pushing beyond the horizon to identify long-term innovation paths and opportunities, Otter Products hired Upland to conduct DisruptorID and a deep assessment of emerging innovations, market-relevant shifts, and investment and M&A activities to uncover white space opportunities for long-term growth.

Roush Proof


With industry-leading capabilities in engineering, design, prototyping, and testing, Roush engaged Upland to conduct DisruptorID in order to outline and define a Future Demand Map and Future Scenarios in the overall mobility landscape. This vision of the future world would ultimately inform the most promising opportunity spaces for innovation and impact.

McDonald's Case Study


Seeking to establish a robust understanding of the Future of Food (3-10 years out), McDonald’s engaged Upland to conduct DisruptorID on its ecosystem to identify key opportunities in the Future of Food for the organization to leverage, as well as threats to plan against.


Primed for rapid growth in the US market, Haribo enlisted Upland to conduct DisruptorID and an expansive, Quantitative exploration of the snacking landscape, including a full Market Segmentation, to develop an innovation roadmap and product pipeline.

Nielsen Massey Proof

Nielsen-Massey Vanillas

Prospering from a strong reputation and rich, 110+ year history, Nielsen-Massey enlisted Upland to lead foundational work to define the brand and product portfolio strategies while identifying the most promising path to strategic, sustainable future growth.

Michigan League of Conservation Voters

Michigan League of Conservation Voters

Michigan League of Conservation Voters (MLCV) enlisted the help of Upland to develop a comprehensive branding and strategic plan, re-positioning MLCV as the primary political voice for protecting Michigan’s land, air, and water, including becoming an overtly non-partisan organization.

Who We’ve Helped

The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why