Anna Waldeck

Analyst

Anna leverages her experience in market research to identify emerging products, key competitors, and potential disruptors. Through collaborative efforts with clients, she facilitates the translation of these findings into actionable strategies to drive impactful change within organizations. Using her keen eye for detail and a strategic mindset, Anna helps companies stay ahead of market shifts and positions them for sustained success.

With an appetite for exploration, Anna revels in the excitement of immersing herself in new places, eagerly soaking up their culture, history, and traditions. Whether she’s scaling the heights of Sleeping Bear Dunes, savoring the culinary delights of Manhattan, or celebrating newfound camaraderie at Fenway Park, Anna finds inspiration in every experience. Harnessing the energy of the places and people she encounters, Anna infuses her work with creativity and dynamism, continuously seeking fresh perspective to drive her forward.

Area of Expertise

  • Market Research

Past Experience

  • Assurance IQ

Education

  • BS - Fordham University
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“No matter the project, being part of a collective effort to build something meaningful inspires me to approach each day with excitement and determination.”
“No matter the project, being part of a collective effort to build something meaningful inspires me to approach each day with excitement and determination.”
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why