Upland | Anna Waldeck

Anna Waldeck

Senior Analyst

Anna leverages her experience in market research to identify emerging products, key competitors, and potential disruptors. Through co-collaboration, she facilitates the translation of these findings into actionable strategies that drive impact. Using her keen eye for detail and a strategic mindset, Anna helps companies stay ahead of market shifts and positions them for sustained success.

Curious by nature, Anna seeks out new experiences with people, places, and products and uses them to inspire fresh approaches to problem solving. On any given morning you can find her attempting to become someone who enjoys an early morning run, sharing her observations on the latest pop album, and hunting for a cafe that can pull off both an elevated-yet-unpretentious bacon, egg & cheese alongside an absolutely pretentious matcha latte.

Area of Expertise

  • Market Research

Past Experience

  • Assurance IQ

Education

  • BS - Fordham University
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“No matter the project, being part of a collective effort to build something meaningful inspires me to approach each day with purpose and momentum."
Upland | Anna Waldeck
“No matter the project, being part of a collective effort to build something meaningful inspires me to approach each day with purpose and momentum."
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why