Lwam Rafel

Consultant + Design Manager

Lwam leads the visual lens of our work, translating insights, data, and the intangible into actionable and ownable deliverables. Passionate about design, authenticity and making genuine human connections, she embodies Upland’s creativity, taking our rigor and empathy into storytelling and refined outputs that are beautiful, engaging and communicable across an organization. In addition to engagements, Lwam partners with Elizabeth to develop the Upland brand and deliver content strategy. 

Lwam lives with her family in the historically multicultural and artistic Lower East Side of Manhattan. While the “outdoors” to her are flea markets and dining al fresco, she loves exploring the world with her husband and children, from Reykjavik to Ulanbaatar to Austin. In addition to her role at Upland, Lwam is also an advisor to local hospitals and medical organizations, working to drive equity, safety and empathetic medical innovation.

Area of Expertise

  • Analytical Storytelling
  • Data Visualization
  • Insight-Driven Strategy
  • Emotional Intelligence

Past Experience

  • Garagiste Wine

Education

  • BA - University of Washington
Lwam Rafel Location Map
“I am truly thrilled when the work makes a connection that feels authentic to the client’s organization, when it feels seamless, and when they can take ownership and pride in what we deliver. That’s what I strive for every time.”
“I am truly thrilled when the work makes a connection that feels authentic to the client’s organization, when it feels seamless, and when they can take ownership and pride in what we deliver. That’s what I strive for every time.”
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why