Walt Wdowiak

Principal

Walt brings a great diversity of experiences having worked across many industries and disciplines in his career. His extensive experience in CPG combined with 10 years in the financial services industry brings exceptional value to his client’s challenges. Walt’s core area of expertise and focus are centered in Consumer Insights, and he infuses his extensive insight expertise to ensure success in new product development efforts. His passion for delivering great innovation and facilitating growth has spearheaded the development of over $500MM in new products across multiple categories

Walt’s greatest passion lies with his grandchildren. He is the ultimate in spoiling them, and his full personality is always on high when he is with them. Additionally, Walt loves to travel and has spent a great deal of time traveling in the U.S. and abroad. With his travels comes his interest for the outdoors and he makes sure that they are always part of the itinerary.

Area of Expertise

  • Strategic Planning
  • Innovation Roadmaps
  • Category/Consumer Insight

Past Experience

  • JM Smucker
  • Ainsworth Pets
  • Starkist
  • T Rowe Price
  • Sara Lee

Education

  • BS - The Pennsylvania State University
“My enthusiasm for work and life comes from fostering connections. I really believe that collaboration is at the center of good strategy, brand building, and innovation. It is really fulfilling to bring people together and achieve shared success."
“My enthusiasm for work and life comes from fostering connections. I really believe that collaboration is at the center of good strategy, brand building, and innovation. It is really fulfilling to bring people together and achieve shared success."
The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why