Browse The Proof
Otterbox Proof

Otter Products

Charged with pushing beyond the horizon to identify long-term innovation paths and opportunities, Otter Products hired Upland to conduct DisruptorID and a deep assessment of emerging innovations, market-relevant shifts, and investment and M&A activities to uncover white space opportunities for long-term growth.


With a mission to develop dramatically better products that redefine categories, 4moms engaged Upland to deliver a future roadmap and long-term pipeline of products capable of advancing the Juvenile Durables market and bettering the lives of parents.

Who We’ve Helped

The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why