The Proof
With customized approaches that define and future-proof opportunities, we help our clients achieve transformative and sustainable growth, enabling their brands and organizations to thrive today, tomorrow, and beyond
Industries Served
Concepts Exceeding Benchmarks
New Product Launches
Haribo
Primed for rapid growth in the US market, Haribo enlisted Upland to conduct DisruptorID and an expansive, Quantitative exploration of the snacking landscape, including a full Market Segmentation, to develop marketing growth strategy, an innovation roadmap, and sequenced product pipeline.
4Moms
With a mission to move from R&D-led innovation to consumer-centric new products, 4moms engaged Upland to deliver a foresight-grounded Juvenile Durable roadmap and long-term pipeline steeped in consumer insights, designed to better the lives of parents.
Theo Chocolate
Facing competitive entrants encroaching on their market position, Theo enlisted Upland to generate a blueprint for growth, including new product development that would expand the brand portfolio into various new categories over the next 1-3+ years.
Who We’ve Helped
How We Do It
Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.
Why We Do It
We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.