Browse The Proof


Primed for rapid growth in the US market, Haribo enlisted Upland to conduct DisruptorID and an expansive, Quantitative exploration of the snacking landscape, including a full Market Segmentation, to develop an innovation roadmap and product pipeline.


With a mission to develop dramatically better products that redefine categories, 4moms engaged Upland to deliver a future roadmap and long-term pipeline of products capable of advancing the Juvenile Durables market and bettering the lives of parents.

Theo Proof

Theo Chocolate

Invigorated by rapid growth and a new brand identity, Theo enlisted Upland to develop a future innovation roadmap and blueprint for growth that would expand the brand into various new categories over the next 3+ years.

Who We’ve Helped

The Upland Way

How We Do It

Whether we are building platforms for innovation or pillars for strategic plans, the future world we help define with our foresight-led approach sets a rich foundation for exploration and success.

The Way
Upland Why

Why We Do It

We exist to help our clients achieve transformative growth that can be translated into positive social impact, enabling a better future for people, communities, and the planet.

The Why