Consumer Conversations 1: Parenting During Covid-19

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Recently, we began a series of in-depth, online discussions across a variety of cohorts to seek deeper truths about how COVID-19 is affecting people’s lives and uncover ways organizations can begin now to address changing needs. The first consumers we talked to were mothers of young children, a group feeling particularly stressed, especially if they are also first-time moms.

A topline summary of the work (below) provides insights into what is on their minds today and how important it will be to stay engaged with them. How you innovate new products and services to help, or simply how you communicate with them, should align with their journey as they move forward.

Please reach out to to if you would like to learn more about these moms or if there is a group with whom you would like to better connect and engage as we continue our series.

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Elaine Taite

About The Author

Foresight Strategy Partner to Upland.